One comment I often hear when I present my images is: “Wow, what camera do you use?“ or “You must have a professional camera, right?” I’m sorry, but a top-of-the-line stove doesn’t cook the meal by itself. When you hire a photographer, they are the professional—not the camera.

Think of the equipment as a musical instrument: each person plays what resonates with them. I happen to enjoy jazz, rock, and folk music—just as I love capturing people, pets, or architecture. Ultimately, I create based on what my soul feels and what my skills allow me to express.

WHEN
It all began even before I became a Graphic Designer and Creative Director in the ‘90s.

WHY
Photography is, without a doubt, my favourite way to express myself as an artist.

WHAT
I’ve explored nature, commercial projects, architecture, animals, and people. But people? That’s where my true passion lies.

HOW
Constant experimentation and practice. For me, it’s the process—not just the result—that keeps the learning alive.

WHERE
Anywhere. Photography isn’t just about making images; it’s about sharing a unique point of view.